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Student Centre Canadian Organizational Behaviour
Fourth Edition
Steven L. McShane

Student Centre

Chapter 15: Organizational Change and Development

| Learning Objectives | Self-Assessment | Practice Exam | Quick Quiz | Video Exercise | Key Terms and Glossary | Web Links | General Web Links | Electronic Lecture Notes |

    Video Exercise

    These questions are based on videos accompanying the textbook. In addition to whatever in-class use your instructor may have given them, they're available below for online viewing. If directed to do so by your instructor, you can answer the questions online and email the results.
         These videos are intended only for students using Canadian Organizational Behaviour 4/e. To view the video, you'll require a password. Find the first word appearing in the main text column of page 430 in your textbook and use it as both 'username' and 'password.' Use of the word is case-sensitive.
         The free RealPlayer plug-in is required in order to view the videos. If needed, the plug-in can be downloaded from Real.

    Wendy's Restaurants of Canada
    Synopsis: Wendy's Restaurants of Canada wanted to shift from the "military mindset model" or managing to one that emphasizes employee involvement and support. To achieve this, Wendy's brought most of its restaurant and district managers to an Ontario resort for a four-day training program developed by Pecos River Learning Centre in New Mexico. The program involves a variety of outdoor activities (eg., trust fall) as well as open dialogue sessions where employees told colleagues more about themselves. The second half of the program follows district manager Craig Stapon and his six Winnipeg restaurant managers. The program illustrates how the program changed these people and how challenging it is to translate the "Pecos River Way" into real behaviour in the workplace.
         Comment: Don't be fooled by the age of this program (1992). It is included in this video package because of its exceptional quality and uniqueness. I have used this video in sessions ranging from 2nd year undergraduate classes to executive programs will equal success. If students say the Pecos River program is too strange for most companies, then remind them that Pecos River is (or was) one of the most widely used programs among Fortune 500 companies. If students simply conclude that Craig Stapon doesn't know how to manage change, then get them to empathize with his difficult position and suggest specific actions to improve the process. If students say that Wendy's should have trained managers in transferring this new culture, then ask students what type of training would accomplish this. In short, this program reveals to reality and complexity of managing change.

    View the Video

    15-1. Based on the video:

    1. What changes did executives at Wendy's Restaurants of Canada expect to result from the Pecos River program? Did these changes occur in the Winnipeg restaurants?
    2. Was there any resistance to change among the Winnipeg restaurant managers? If so, what form of resistance did it take?
    3. What change management strategies did Craig Stapon use among the Winnipeg managers? Were these strategies effective? Why or why not?


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